social media

What is Your Social Media Identity?

May 28, 2009

A while back I wrote an article called “What’s In A Name?” which further explains the meaning behind my social media handle “SocialPMChick”. The article was written in fun, but there is some truth and reason to how you define yourself online. We are so much more than just a name without a face, and our online identity needs to have meaning.

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Write FOR Google = RIGHT for Google

May 14, 2009

I must confess it’s been too long since my last post – but work is work and there’s much to be done.  Today I’m working with a customer on writing product descriptions for their site, and what I am reminded up is often times when we work with our customers, we tell them to do [...]

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Skittles Goes Social!

April 23, 2009

Skittles/Mars takes the giant leap into the Social Media arena with a bold new web presence that fully utilizes social media tools such as Twitter, Facebook, Wikipedia, Flickr, YouTube and more. Don’t be suprised when you visit this edgy new site – if have to second guess whether you’ve landed on the right page or [...]

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Kids ARE Heroes!

April 21, 2009

Today I connected with a new friend on Twitter and Facebook Gabe O’Neill.  It did not take me long to realize there was something truly special about this guy.  He and his daughter embarked on a journey together and created a website called Kids Are Heroes.  This site promotes the great things that kids do [...]

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Social Media – Right Here! Right Now!

April 2, 2009

I just read a post from @sheconomy titled “Market To Women with Social Media – Become A Leader”.  A great post – but what got me was the 5 minute video – which I will now pass along to you all. I can’t tell you how many times I’ve heard the phrase “my customers are [...]

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Marketing Your Website: The Rudy Factor

April 1, 2009

This past weekend I watched the movie Rudy, a true story set in the 1960′s about the life of Daniel “Rudy” Ruettiger and how hardwork and perseverance has it rewards.  This story has been on my mind these past several days.   Rudy sets off to accomplish the goal of getting into Notre Dame and [...]

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Tweet It Forward

March 26, 2009

I recently wrote a blog post that got a lot of attention titled Pay it Forward. The post, inspired by a tv commercial, was very meaningful to me because I truly believe that the simplest of gestures can change someone’s life. The movie that came out years ago was truly an inspiration to so many, [...]

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What’s That You Tweet?

March 26, 2009

In recent weeks I’ve gotten more serious about my relationships on Twitter – who I follow and why. For whatever reason (and I’m truly humbled), I’ve gained a few hundred new followers in the past few weeks, and that number continues to grow. What’s daunting to me about that is that I take my followers [...]

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Save A Tree: Advertise Online!

March 26, 2009

With the environment and global warming becoming more and more of an issue, and with recycling – direct mail is becoming a thing of the past. I have a customer, who just last year spent $10k during 2008 for 4 direct mail campaigns (total cost for the year). Let’s break that down – $2,500 per [...]

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Internet Marketing. Piece of Cake?

March 26, 2009

I had a dinner meeting with a close friend tonight who is re-building her web site and we just chatted through some of the areas she needs to be focusing on to help promote her web site. I was astounded to find that the company doing her web site was offering to charge her “x” [...]

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