A while back I wrote an article called “What’s In A Name?” which further explains the meaning behind my social media handle “SocialPMChick”. The article was written in fun, but there is some truth and reason to how you define yourself online. We are so much more than just a name without a face, and our online identity needs to have meaning.
I don’t consider myself to be among the top experts in the Social Media arena, though I learn quickly what works and what doesn’t. I quickly gather information, and try to share with the world so others don’t make the same mistakes I have.
Remember that first impressions are huge in an arena where nobody forgets anything, and even when you think they’ve forgotten, some old thing you may have said, written, posted etc. may rear it’s ugly head and get blogged about, tweeted about, etc…. You get the picture.
My advice, take it or leave it, is to consider what your goals are for using Social Media and set out to define your personal brand, personality or identity – before you run off creating Twitter IDs, blogs and all the other things we Social Media fanatics do. Once you establish your personality that is how people will remember you (and whether or not they like you or find you of any value!).
When defining your identity, ask yourself the a few basic questions?
- What am I passionate about?
- What am I good at?
- In what areas do I hope to grow?
- What am I a subject matter expert on?
- What types of people do I want to interact with?
- What do I hope to accomplish through Social Media?
The answers to these questions can help you define your online personality or personal brand. Maybe your social media handle is simply your name, or maybe it’s a combination of things that you get excited about or what to network around. For me, I strive to gain knowledge in the areas of Social Media, Project Management, Internet Marketing and Passionate People. Those were some of my criteria, and after much thought and tossing around ideas I came up with SocialPMChick, which has served me well.
Especially on Twitter, I find myself intrigued by really interesting Twitter IDs, and that leads me to explore further what that person is about and what they have to offer. I have a whole theory on who I follow and why, which I also wrote about, but first impressions can go a long way if your online identity is well thought out and executed.
What defines you online? I’d love to know.
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