As I’ve posted in the past, I get daily notifications of my “Daily Challenge” – little snippets, sayings, quotes, ideas that keep me grounded and remind me that it’s not all about me. Sometimes these little challenges strike a personal note, and sometimes they hit me professionally. Today’s challenge can apply both personally and professionally. [...]
eCommerce sites tend to be a bit easier to monitor and rate success with online goals being sales. Sites that are not selling online still need to generate business – otherwise what’s the point of being online right? Hopefully you are using Google Analytics to set goals for your site and to monitor their success. [...]
Many small business owners these days are realizing that there is more to life (and their bottom line) than their brick-and-mortar operation. Furthermore, these business owners are starting to realize the value of spending some of their marketing dollars on ehnancing their online service offering through internet marketing and social media efforts. We, as internet [...]
Link Farming came about in the late 90′s as a means of taking advantage of Inktomi’s method of ranking based on link popularity. Link farming later become known as spamdexing – and is frowned upon by search engine’s today. Having a solid link strategy for your web site is important. Knowing the types of links [...]
The transition of a website from “build” to “marketing” is always an interesting one. Very rarely does a new website get launched that is full of keyterm rich content, unique and interesting content, and most importantly… relevant content. That is not to say it does not happen with much pulling teeth and dragging them along [...]
I had a dinner meeting with a close friend tonight who is re-building her web site and we just chatted through some of the areas she needs to be focusing on to help promote her web site. I was astounded to find that the company doing her web site was offering to charge her “x” [...]
What is Bounce Rate: It is the percentage of users who are exiting your site upon landing on a single page and not continuing to any other pages during that site visit. If a user hits your home page and leaves without digging into your site content that is considered a “bounce”. This rule applies [...]
As I am Twittering around this morning a thread formed around building trust with clients & showing them the value of internet marketing. This is something I get VERY passionate about because I see the tangible results of internet marketing each any every day and how that relates to my customer – the small business guy who [...]
(Original post written December 10, 2008) I was inspired by a post I read this morning written by Tony Wright to share my observation about why so many software companies (and could also relate to small business) fail. Mind you this is just my small-minded perception – but my career path has touched so many [...]