small business website

Turning Disappointment into Growth

October 14, 2009

As I’ve posted in the past, I get daily notifications of my “Daily Challenge” – little snippets, sayings, quotes, ideas that keep me grounded and remind me that it’s not all about me.  Sometimes these little challenges strike a personal note, and sometimes they hit me professionally.  Today’s challenge can apply both personally and professionally. [...]

Read the full article →

Generating Leads on Non eCommerce Websites

August 24, 2009

eCommerce sites tend to be a bit easier to monitor and rate success with online goals being sales.  Sites that are not selling online still need to generate business – otherwise what’s the point of being online right?  Hopefully you are using Google Analytics to set goals for your site and to monitor their success. [...]

Read the full article →

Resistance to Internet Marketing – Rise to the Challenge!

June 4, 2009

Many small business owners these days are realizing that there is more to life (and their bottom line) than their brick-and-mortar operation.  Furthermore, these business owners are starting to realize the value of spending some of their marketing dollars on ehnancing their online service offering through internet marketing and social media efforts. We, as internet [...]

Read the full article →

Link Farms: Bad Seeds – Bad Crops

April 15, 2009

Link Farming came about in the late 90′s as a means of taking advantage of Inktomi’s method of ranking based on link popularity.  Link farming later become known as spamdexing – and is frowned upon by search engine’s today.  Having a solid link strategy for your web site is important.  Knowing the types of links [...]

Read the full article →

Define Your Website With Content!

March 26, 2009

The transition of a website from “build” to “marketing” is always an interesting one. Very rarely does a new website get launched that is full of keyterm rich content, unique and interesting content, and most importantly… relevant content. That is not to say it does not happen with much pulling teeth and dragging them along [...]

Read the full article →

Internet Marketing. Piece of Cake?

March 26, 2009

I had a dinner meeting with a close friend tonight who is re-building her web site and we just chatted through some of the areas she needs to be focusing on to help promote her web site. I was astounded to find that the company doing her web site was offering to charge her “x” [...]

Read the full article →

Does Your Website Have Static Cling?

March 25, 2009

What is Bounce Rate: It is the percentage of users who are exiting your site upon landing on a single page and not continuing to any other pages during that site visit. If a user hits your home page and leaves without digging into your site content that is considered a “bounce”. This rule applies [...]

Read the full article →

Flash Bulb Moments

March 25, 2009

As I am Twittering around this morning a thread formed around building trust with clients & showing them the value of internet marketing. This is something I get VERY passionate about because I see the tangible results of internet marketing each any every day and how that relates to my customer – the small business guy who [...]

Read the full article →

Developer -vs- Marketer: Who’s Got The Passion?

March 25, 2009

(Original post written December 10, 2008) I was inspired by a post I read this morning written by Tony Wright to share my observation about why so many software companies (and could also relate to small business) fail. Mind you this is just my small-minded perception – but my career path has touched so many [...]

Read the full article →