Search Engine Optimization – or SEO – is a sought after service with the rise in social media and the value of marketing online. Companies will seek to hire someone to “do SEO” on their website to increase visibility in the major search engines. The realization that you have admitted you need some help with search engine ranking is a great start – however, when I talk to people about what SEO really entails, often times they either don’t understand it, or don’t want to hear it.
In my many years in the internet marketing / SEO world, I have repeatedly been met with folks who do not see the value or importance of applying Search Engine Optimization best practices to any images on their web site or blog. I have prodded clients to rename images using keywords in the photo’s file name. There are so many key elements in a page’s content that can contribute to gaining visibility in search – why would you not leverage ALL of those elements.
Photo naming conventions can go add an additional element to your page – so why not take the time to rename your image files before uploading them to your website? In the case of eCommerce, your image file names can potentially impact your position in Google Shopping, if you have your products uploaded to their product database.
Good Morning my internet friends! It’s time to stop and talk about the importance of growing your website traffic versus the importance of improving your site content to increase conversions (Yet Again). If you are the proud owner of a new website – and by new I mean less than 18 months old – [...]
Search Keyterms (or key words) are still a primary focus in web site search engine optimization and do continue to contribute to higher search result ranking. While search rank should not be a primary focus, it should one of many internet marketing goals. However, there is no point in achieving high search result ranking if [...]
Link Farming came about in the late 90′s as a means of taking advantage of Inktomi’s method of ranking based on link popularity. Link farming later become known as spamdexing – and is frowned upon by search engine’s today. Having a solid link strategy for your web site is important. Knowing the types of links [...]
The transition of a website from “build” to “marketing” is always an interesting one. Very rarely does a new website get launched that is full of keyterm rich content, unique and interesting content, and most importantly… relevant content. That is not to say it does not happen with much pulling teeth and dragging them along [...]
I had a dinner meeting with a close friend tonight who is re-building her web site and we just chatted through some of the areas she needs to be focusing on to help promote her web site. I was astounded to find that the company doing her web site was offering to charge her “x” [...]
What is Bounce Rate: It is the percentage of users who are exiting your site upon landing on a single page and not continuing to any other pages during that site visit. If a user hits your home page and leaves without digging into your site content that is considered a “bounce”. This rule applies [...]
(Originally posted on December 18, 2008) SEO back in the day was the latest and greatest thing. People realized they could improve their search engine ranking through optimization of their site. Everyone jumped on the SEOwagon. It started with meta-tags, and people packing their sites full of invisible keywords to get ranking. You remember [...]