search optimization

Are you tracking content downloads?

May 10, 2010

A simple concepts, and a bit of review…  Chances are, you’ve placed some content on your web site or blog and made it available for your users to download.  If that is the case, I’m guessing you believe your content to be useful to your audience (and it probably is). Wouldn’t it be helpful to [...]

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High Search Rank + Effective Landing Pages = Online Conversions

June 24, 2009

Search Keyterms (or key words) are still a primary focus in web site search engine optimization and do continue to contribute to higher search result ranking.  While search rank should not be a primary focus, it should one of many internet marketing goals.  However, there is no point in achieving high search result ranking if [...]

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Write FOR Google = RIGHT for Google

May 14, 2009

I must confess it’s been too long since my last post – but work is work and there’s much to be done.  Today I’m working with a customer on writing product descriptions for their site, and what I am reminded up is often times when we work with our customers, we tell them to do [...]

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Selling your “Thingamajig”

May 7, 2009

One thing I’ve learned in marketing web sites over the years is often times what you think will be your biggest selling product, may not sell well online.  In addition, often times I have clients who have this product they sell that they think wont sell and it ends up being their hotest online product [...]

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SEO = Search, Experience, Opportunity

March 25, 2009

(Originally posted on December 18, 2008) SEO back in the day was the latest and greatest thing.  People realized they could improve their search engine ranking through optimization of their site.  Everyone jumped on the SEOwagon.   It started with meta-tags, and people packing their sites full of invisible keywords to get ranking.  You remember [...]

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