search engine optimization

2 Truths About SEO People Don’t Want to Hear.

November 3, 2011

Search Engine Optimization – or SEO – is a sought after service with the rise in social media and the value of marketing online. Companies will seek to hire someone to “do SEO” on their website to increase visibility in the major search engines. The realization that you have admitted you need some help with search engine ranking is a great start – however, when I talk to people about what SEO really entails, often times they either don’t understand it, or don’t want to hear it.

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The Importance of Applying SEO Best Practices to Images.

November 10, 2010

In my many years in the internet marketing / SEO world, I have repeatedly been met with folks who do not see the value or importance of applying Search Engine Optimization best practices to any images on their web site or blog. I have prodded clients to rename images using keywords in the photo’s file name. There are so many key elements in a page’s content that can contribute to gaining visibility in search – why would you not leverage ALL of those elements.

Photo naming conventions can go add an additional element to your page – so why not take the time to rename your image files before uploading them to your website? In the case of eCommerce, your image file names can potentially impact your position in Google Shopping, if you have your products uploaded to their product database.

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Web Traffic or Online Sales – which one matters more?

July 22, 2009

Good Morning my internet friends!   It’s time to stop and talk about the importance of growing your website traffic versus the importance of improving your site content to increase conversions (Yet Again). If you are the proud owner of a new website – and by new I mean less than 18 months old – [...]

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High Search Rank + Effective Landing Pages = Online Conversions

June 24, 2009

Search Keyterms (or key words) are still a primary focus in web site search engine optimization and do continue to contribute to higher search result ranking.  While search rank should not be a primary focus, it should one of many internet marketing goals.  However, there is no point in achieving high search result ranking if [...]

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Define Your Website With Content!

March 26, 2009

The transition of a website from “build” to “marketing” is always an interesting one. Very rarely does a new website get launched that is full of keyterm rich content, unique and interesting content, and most importantly… relevant content. That is not to say it does not happen with much pulling teeth and dragging them along [...]

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Does Your Website Have Static Cling?

March 25, 2009

What is Bounce Rate: It is the percentage of users who are exiting your site upon landing on a single page and not continuing to any other pages during that site visit. If a user hits your home page and leaves without digging into your site content that is considered a “bounce”. This rule applies [...]

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