How many guys are out there searching on Google for cool and unique ways to propose marriage to their girlfriend? How about this idea? Plan a dinner or a summer picnic, barbeque – whatever, and order a carved watermelon centerpiece for your table that is hand-carved with the message “Will You Marry Me?” on it. Add your girlfriend’s name for just a few bucks more!
So why am I blogging about these on an Internet Marketing Blog? Simply because the message is that you need to listen to what your web site is saying to you, and if you listen properly it can take you in directions you may have never thought about – that could grow your online business.
I have a client who has been selling watermelon boats and custom carved watermelon centerpieces – which in itself is a great concept! Send them your logo and they will carve it on the face of a watermelon for your corporate event or whatever the occaision may be – whatever your message may be.
As we began to watch their traffic trends and site conversions, we found that they were getting quote requests for the custom watermelon carvings – which in truth I must tell you, is an area I did not think would be their primary focus. But in looking at the numbers, I quickly realized there’s a lot of potential here to grow their website and online product offerings – they have added some standard watermelon carvings options to their online store. The Will You Marry Me marriage proposal carved watermelon is just one of those ideas.
We’ve listened to what the website was telling us through Analytics data, and what their visitors were looking for, and we’ve added products that answer that call. The plan is to now develop a strategy for marekting these products and driving traffic to the website for these hand carved message watermelon centerpieces. We’ll be posting on other blogs such as party and event planning blogs, engagement blogs, motivational and creative/crafty blogs and getting the message out about these “Message Carved Watermelons.”
As we begin to work the content for these new products, we will again need to listen to the web site and what it’s telling us… We’ll be watching the bounce rate on these pages, which keyterms are working for which products, how many conversions (sales and/or quote requests), and so on. Through doing this – we may even come up with more ideas for more products in the future… We’ll be listening.
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