As I’ve posted in the past, I get daily notifications of my “Daily Challenge” – little snippets, sayings, quotes, ideas that keep me grounded and remind me that it’s not all about me. Sometimes these little challenges strike a personal note, and sometimes they hit me professionally. Today’s challenge can apply both personally and professionally.
“Choose to re-frame disappointments as challenges to help you grow.”
We would not be who we are without disappointment and growth, so this is a great reminder or push to learn from our mistakes, both personally and professionally.
If I apply this professionally, it is to take a web site that does not perform well, or has experiences failures in the ways of online sales and/or traffic and turn that around. The disappointments in online performance are the things that push to dig deeper and find out what is not working and make it better.
I have one particular account that puzzles me – the site traffic grows month over month, the overall site bounce rate is low, the pricing on products is competitive and they are experiencing nice positioning in Google. They are following all the steps in our marketing plan, yet the site does not perform as well as I’d expect it to. It is rather disappointing. BUT, this is now a challenge – to test the waters and look for ways to make it work. We’ve just rolled out some changes that I hope will be effective, but again we continue to monitor using tools like Google Analytics to watch our changes take hold.
If not, I will continue to push to find the right solution as I attempt to do in all areas of my life. My passion for my client’s success is what keeps me motivated. At the end of the day, if their site is performing well and I am helping their business grow, then I’ve overcome just one more challenge.
As Joel Osteen once said “Every setback is a setup for a great comeback…”
I continue to view failures and disappointments as opportunities for growth in all areas of my life. It is those things that make us stronger both personally and professionally.
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Good Morning my internet friends! It’s time to stop and talk about the importance of growing your website traffic versus the importance of improving your site content to increase conversions (Yet Again).
I find that people get wrapped around the axle about meta tags and “SEO”. Let me again reiterate – search engine optimization is only a SMALL part of effectively marketing your website. STOP! Furthermore the common theme I get from customers is “I just need more traffic”. NO! You need to work on improving your site so you convert your existing traffic – as you make these improvements, your traffic will naturally increase.
