Skittles/Mars takes the giant leap into the Social Media arena with a bold new web presence that fully utilizes social media tools such as Twitter, Facebook, Wikipedia, Flickr, YouTube and more.
Don’t be suprised when you visit this edgy new site – if have to second guess whether you’ve landed on the right page or not. Today when I hit it, it landed on Wikipedia’s definition of Skittles candy flavors. How cool is that?
They make great use of Social Media tools including a full video library of very edgy new commercials/videos embedded in their new site – along with YouTube. Here’s just one example called Pinata Man:
Users are given direct access to Skittles related images on Flickr as well, which by the way shows over 17,000 results when you click on the pics link in the skittles navigation. The Friends link takes users directly to their branded page on Facebook allowing users instant access to their FB profile. It’s sheer brilliance in my mind.
What better way to manage your consumer brand than only through Social Media channels. As an internet marketing professional myself I look for ways to educate my clients on the benefits of jumping into the social media arena now – even if to just dip their toes in – they need to be taking the swimming lessons now so when the relay starts they are ready for the race. If they don’t get on board now – it will be too late when their competitors realize the importance of social media and get ahead of them in the race.
Click image for Flickr credits.
The areas I’ve had luck with to date are Facebook, LinkedIn and blogging – as far as getting my customers ramped up in Social Media…. I say that to a certain degree. Getting there is one thing – getting them to use the tools with which I have equipped them is a totally different game. Blogging is only as great as the effort you put into marketing your blog. Facebook has a huge audience you can tap in to… if you work your page and develop relationships… The same applies to all Social Media tools.
My clients believe it to be a daunting task to manage all these outlets, but truth be told a structured plan for addressing each social tool can maximize your efforts and minimize the time you spend keeping your social media tools current and active. Once your customers are on board with it, and using Social Media regularly – they’ll be amazed by the outcome.
I have established relationships that have helped me in ways I never even thought of when I got going on sites like Twitter and LinkedIn. I cannot say enough… you just don’t know when you meet someone how you can help them or they you. Don’t miss out on getting your brands/products in the Social Media game before your competition does.
I’m suddenly craving some Skittles. :)
And my Twitter friend @peasandbananas just posted a poll – which do you like better? M&Ms or Skittles? Vote Now!
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