internet marketing

Marketing Your Website: The Rudy Factor

This past weekend I watched the movie Rudy, a true story set in the 1960′s about the life of Daniel “Rudy” Ruettiger and how hardwork and perseverance has it rewards.  This story has been on my mind these past several days.   Rudy sets off to accomplish the goal of getting into Notre Dame and [...]

Read the full article →

Save A Tree: Advertise Online!

With the environment and global warming becoming more and more of an issue, and with recycling – direct mail is becoming a thing of the past. I have a customer, who just last year spent $10k during 2008 for 4 direct mail campaigns (total cost for the year). Let’s break that down – $2,500 per [...]

Read the full article →

Internet Marketing. Piece of Cake?

I had a dinner meeting with a close friend tonight who is re-building her web site and we just chatted through some of the areas she needs to be focusing on to help promote her web site. I was astounded to find that the company doing her web site was offering to charge her “x” [...]

Read the full article →

Random Thoughts on Social Media

I am getting old… As confirmed by a friend of mine today. I had the perfect idea for a blog post, and from the time I went to bed last night – I cannot remember what it was about. So I’m left with random thoughts which I will share. Random thoughts on Social Media, Careers [...]

Read the full article →

Getting to Know Your Networks

Facebook Connections So I recently created a page on Facebook dedicated to Artichokes and in just a week, I have over 100 followers of this page. At first I felt it was just an experiment to see how many people would find it if I worked it through various channels on Facebook, Twitter and yes [...]

Read the full article →

Does Your Website Have Static Cling?

What is Bounce Rate: It is the percentage of users who are exiting your site upon landing on a single page and not continuing to any other pages during that site visit. If a user hits your home page and leaves without digging into your site content that is considered a “bounce”. This rule applies [...]

Read the full article →

SEO = Search, Experience, Opportunity

(Originally posted on December 18, 2008) SEO back in the day was the latest and greatest thing.  People realized they could improve their search engine ranking through optimization of their site.  Everyone jumped on the SEOwagon.   It started with meta-tags, and people packing their sites full of invisible keywords to get ranking.  You remember [...]

Read the full article →

Flash Bulb Moments

As I am Twittering around this morning a thread formed around building trust with clients & showing them the value of internet marketing. This is something I get VERY passionate about because I see the tangible results of internet marketing each any every day and how that relates to my customer – the small business guy who [...]

Read the full article →

Developer -vs- Marketer: Who’s Got The Passion?

(Original post written December 10, 2008) I was inspired by a post I read this morning written by Tony Wright to share my observation about why so many software companies (and could also relate to small business) fail. Mind you this is just my small-minded perception – but my career path has touched so many [...]

Read the full article →

Professionally Passionate

Have you ever encountered a person (or people) in your career that just seemed too happy to be working? Or perhaps worked for a company that seemed just too good to be true (or so you thought)? As I’ve unlocked my passion I have discovered the perfect job does exist!  It used to be when [...]

Read the full article →

← Previous Entries

Next Entries →