internet marketing

High Search Rank + Effective Landing Pages = Online Conversions

June 24, 2009

Search Keyterms (or key words) are still a primary focus in web site search engine optimization and do continue to contribute to higher search result ranking.  While search rank should not be a primary focus, it should one of many internet marketing goals.  However, there is no point in achieving high search result ranking if [...]

Read the full article →

Where does your website tell you to go?

June 19, 2009

How many guys are out there searching on Google for cool and unique ways to propose marriage to their girlfriend?   How about this idea?  Plan a dinner or a summer picnic, barbeque – whatever, and order a carved watermelon centerpiece for your table that is hand-carved with the message “Will You Marry Me?” on [...]

Read the full article →

Resistance to Internet Marketing – Rise to the Challenge!

June 4, 2009

Many small business owners these days are realizing that there is more to life (and their bottom line) than their brick-and-mortar operation.  Furthermore, these business owners are starting to realize the value of spending some of their marketing dollars on ehnancing their online service offering through internet marketing and social media efforts. We, as internet [...]

Read the full article →

Write FOR Google = RIGHT for Google

May 14, 2009

I must confess it’s been too long since my last post – but work is work and there’s much to be done.  Today I’m working with a customer on writing product descriptions for their site, and what I am reminded up is often times when we work with our customers, we tell them to do [...]

Read the full article →

Selling your “Thingamajig”

May 7, 2009

One thing I’ve learned in marketing web sites over the years is often times what you think will be your biggest selling product, may not sell well online.  In addition, often times I have clients who have this product they sell that they think wont sell and it ends up being their hotest online product [...]

Read the full article →

Skittles Goes Social!

April 23, 2009

Skittles/Mars takes the giant leap into the Social Media arena with a bold new web presence that fully utilizes social media tools such as Twitter, Facebook, Wikipedia, Flickr, YouTube and more. Don’t be suprised when you visit this edgy new site – if have to second guess whether you’ve landed on the right page or [...]

Read the full article →

Link Farms: Bad Seeds – Bad Crops

April 15, 2009

Link Farming came about in the late 90′s as a means of taking advantage of Inktomi’s method of ranking based on link popularity.  Link farming later become known as spamdexing – and is frowned upon by search engine’s today.  Having a solid link strategy for your web site is important.  Knowing the types of links [...]

Read the full article →

Mastering Your To-Do List

April 15, 2009

As an internet marketing account manager, I service 30+ clients of my own, and these days am covering a vacation for another account manager and a partial load for yet another account manager who is on part-time maternity. Needless to say, there are never enough hours in the day, days in the week to get [...]

Read the full article →

Perkonomics – Internet Marketing Style

April 9, 2009

Perkonomics:  A marketing technique that involves adding new perks and privileges to a brand’s regular offerings, in an attempt to satisfy a customer’s need for “novel forms of status and/or convenience.” A fellow Account Manager here at Cazbah cut this out of a recent Reader’s Digest – their recent Word of the Month.  She’s always [...]

Read the full article →

Social Media – Right Here! Right Now!

April 2, 2009

I just read a post from @sheconomy titled “Market To Women with Social Media – Become A Leader”.  A great post – but what got me was the 5 minute video – which I will now pass along to you all. I can’t tell you how many times I’ve heard the phrase “my customers are [...]

Read the full article →

← Previous Entries

Next Entries →