April 15, 2009
As an internet marketing account manager, I service 30+ clients of my own, and these days am covering a vacation for another account manager and a partial load for yet another account manager who is on part-time maternity. Needless to say, there are never enough hours in the day, days in the week to get [...]
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April 9, 2009
Perkonomics: A marketing technique that involves adding new perks and privileges to a brand’s regular offerings, in an attempt to satisfy a customer’s need for “novel forms of status and/or convenience.” A fellow Account Manager here at Cazbah cut this out of a recent Reader’s Digest – their recent Word of the Month. She’s always [...]
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