google analytics

Are you tracking content downloads?

May 10, 2010

A simple concepts, and a bit of review…  Chances are, you’ve placed some content on your web site or blog and made it available for your users to download.  If that is the case, I’m guessing you believe your content to be useful to your audience (and it probably is). Wouldn’t it be helpful to [...]

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Getting Started with Google Analytics Annotations

March 4, 2010

The basics of creating Google Analytics Annotations and why you might want to use them when monitoring your web traffic/trends.

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Installing Analytics Code on Blogger

February 9, 2010

Here’s a quick an easy “how to” on adding Google Analytics tracking code to your blogger site. First – if you have  a main web site for your business that your blog is supporting – hopefully you already have an Analytics account set up for tracking your site traffic. Assuming that’s the case you will [...]

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My site traffic is down… you suck!

January 7, 2010

Title grab you did it?  That’s a common thing I am hearing from my customers coming off the holiday shopping season.  Well maybe not in those exact words, but here is what I am hearing starting off this new year… “My traffic is way down on my site, what is going on?”  or “You are [...]

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Resolve to work your website in 2010… it will work for you.

January 6, 2010

Working through year end reports for some 30+ small to medium sized businesses, what is evident is those who had a successful 2009 online are the ones who were actively working their websites to grow their online presence. The proof is in the analytical data.  I have completed about 25% of my year end status [...]

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Generating Leads on Non eCommerce Websites

August 24, 2009

eCommerce sites tend to be a bit easier to monitor and rate success with online goals being sales.  Sites that are not selling online still need to generate business – otherwise what’s the point of being online right?  Hopefully you are using Google Analytics to set goals for your site and to monitor their success. [...]

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Web Traffic or Online Sales – which one matters more?

July 22, 2009

Good Morning my internet friends!   It’s time to stop and talk about the importance of growing your website traffic versus the importance of improving your site content to increase conversions (Yet Again). If you are the proud owner of a new website – and by new I mean less than 18 months old – [...]

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Google Analytics – IP Filtering

July 16, 2009

Google Analytics Tip for this week.  Use the filter tools to exclude traffic from certain IP addresses to your Analytics reports to get a better (and more realistic) picture of your web site’s traffic. Here are few key things to remember when doing this, and some basic Google Analytics set up instructions. Filtering IP addresses [...]

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High Search Rank + Effective Landing Pages = Online Conversions

June 24, 2009

Search Keyterms (or key words) are still a primary focus in web site search engine optimization and do continue to contribute to higher search result ranking.  While search rank should not be a primary focus, it should one of many internet marketing goals.  However, there is no point in achieving high search result ranking if [...]

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Where does your website tell you to go?

June 19, 2009

How many guys are out there searching on Google for cool and unique ways to propose marriage to their girlfriend?   How about this idea?  Plan a dinner or a summer picnic, barbeque – whatever, and order a carved watermelon centerpiece for your table that is hand-carved with the message “Will You Marry Me?” on [...]

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