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This updated of the social revolution captures the impact of social media.  Check it out…  (and thank you to @equalman for providing such a great snapshot)

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I recently attended a Social Media seminar hosted by a local Chamber of Commerce.  My goal for this first part in a 3 part series was to make sure I wasn’t missing the mark on any major social media networks I have been using.   By no means do I consider myself to be a ‘guru’ in social media, but what I found interesting was the number of business professionals who were not using what I consider the 3 major social media sites (Facebook, Twitter, LinkedIn).

It was a reminder to me that the small business owners I represent each day in my role as their eyes and ears on the internet is that most of them don’t have a clear understanding of what social media is or, or what it can mean to them.  I have to think of my clients as those of the 50 or so professional folks in that room who were not yet on Twitter and barely have a LinkedIn profile, let alone how those things will help them.

After the meeting I got talking with a few folks, two of which admitted they were on Twitter, but just not ‘tweeting’ yet out of fear of not having anything interesting to say.   Questions immediately started running through my head about how to pull out information from these folks about what was tweet-worthy info, or what their respective communities may be interested.  What would I want to know about if I were in their follower base?  Here were a few questions I had:

  • what is your line of work
  • who are your first line customers
  • what questions are you frequently asked
  • what problems or concerns do your customers or audience typically have
  • what praises do your customers or audience typically have

So a municipality might tweet about leaf pickup, plowing policy and village or town events.  A manufacturer might tweet about supply and demand, industry news, or product innovations.  A politician might tweet about the issues that are pressing to his/her constituents.  A student might tweet about what’s going on in school or look for input on that thesis they’ve been working on.

As for a social media enthusiast like myself?  Well I just tweet about any and all of it.  I find watching what others are doing to be the most interesting.  I am intrigued by how much people value their relationships in the twitterverse and it’s evident in their tweets that they do.  (which I think is just about the coolest thing).

Twitter has also brought the world together during crisis – look at this past week with the earthquake in Chili and the predicted tsunami.  The waves turned out to be smaller than expected, but if you watched the Twitter stream in the hours prior, everyone was working together to get the word out – in concern for the well-being to those at risk.

Still not sure you have anything interesting to say?  Start spending a few minutes here or there watching your followers – as someone tweets something you find interesting – send a reply – open a dialog.  You might be surprised to see a new relationship unfold with the conversations that follow, and the folks that end up following along as a result.

Good luck and happy tweeting!

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Adding Vertical Response Opt-In Forms to Facebook Pages

February 12, 2010

Adding Vertical Response Email Opt In forms to your Facebook page… the how to.

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Using Social Media to Quit Smoking

January 21, 2010

Tuesday, January 19th, 2010 I woke up and said to myself, “I don’t feel like smoking anymore!”  It wasn’t something I planned or thought much about in advance.  I have talked about quitting smoking but always told myself that I had other things to fix in my life before I gave up the tobacco.  Here [...]

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Facebook Tip – Blocking Unwanted Applications on Your Wall Feed

July 22, 2009

If you are like me and using Facebook for Social Media and work related purposes, you probably don’t want to know who scored 5 million points on Farkl, who’s growing a farm, and who has reached a new level in Mob Wars. I, for one, do not enjoy those types of posts filling up my [...]

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Kids ARE Heroes!

April 21, 2009

Today I connected with a new friend on Twitter and Facebook Gabe O’Neill.  It did not take me long to realize there was something truly special about this guy.  He and his daughter embarked on a journey together and created a website called Kids Are Heroes.  This site promotes the great things that kids do [...]

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Random Thoughts on Social Media

March 26, 2009

I am getting old… As confirmed by a friend of mine today. I had the perfect idea for a blog post, and from the time I went to bed last night – I cannot remember what it was about. So I’m left with random thoughts which I will share. Random thoughts on Social Media, Careers [...]

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