eCommerce sites tend to be a bit easier to monitor and rate success with online goals being sales. Sites that are not selling online still need to generate business – otherwise what’s the point of being online right? Hopefully you are using Google Analytics to set goals for your site and to monitor their success. [...]
Good Morning my internet friends! It’s time to stop and talk about the importance of growing your website traffic versus the importance of improving your site content to increase conversions (Yet Again). If you are the proud owner of a new website – and by new I mean less than 18 months old – [...]
Search Keyterms (or key words) are still a primary focus in web site search engine optimization and do continue to contribute to higher search result ranking. While search rank should not be a primary focus, it should one of many internet marketing goals. However, there is no point in achieving high search result ranking if [...]
How many guys are out there searching on Google for cool and unique ways to propose marriage to their girlfriend? How about this idea? Plan a dinner or a summer picnic, barbeque – whatever, and order a carved watermelon centerpiece for your table that is hand-carved with the message “Will You Marry Me?” on [...]
I must confess it’s been too long since my last post – but work is work and there’s much to be done. Today I’m working with a customer on writing product descriptions for their site, and what I am reminded up is often times when we work with our customers, we tell them to do [...]
One thing I’ve learned in marketing web sites over the years is often times what you think will be your biggest selling product, may not sell well online. In addition, often times I have clients who have this product they sell that they think wont sell and it ends up being their hotest online product [...]