In my mind, it boils down to 2 questions you must answer in building a blog content strategy. Who is your audience? Why do you have a blog?
They may seem like simple questions, but you must truly consider both of these, and realize that there may be several answers to both questions. Lets dig a bit deeper… These two questions go hand-in-hand. Ask yourself what you hope to accomplish by blogging.
Myth 6: My customers have all day to browse my site and eventually will find what they are looking for…
Truth: Don’t make your products hard to find: Users want to find what they are looking for as quickly as possible – it’s why they are on the internet doing their research. Use the “3 click” rule to allow your users to find what they are looking for in 3 clicks or less!
A simple concepts, and a bit of review… Chances are, you’ve placed some content on your web site or blog and made it available for your users to download. If that is the case, I’m guessing you believe your content to be useful to your audience (and it probably is). Wouldn’t it be helpful to [...]