Posts tagged as:

blogging

Installing Analytics Code on Blogger

by SocialPMChick on February 9, 2010 · 0 comments

Here’s a quick an easy “how to” on adding Google Analytics tracking code to your blogger site.

First – if you have a main web site for your business that your blog is supporting – hopefully you already have an Analytics account set up for tracking your site traffic.

Assuming that’s the case you will be adding a new profile to your already existing Analytics account so we can track your blog traffic. We covered how to add profiles in our post about applying IP Filters to our analytical data (which you’ll want to do for your blog also).

Got your profile added? Now grab your analytics tracking code from Google Analytics (copy it into Notepad or some text editor) – and run on over to Blogger. Under “Layout” in your Blogger account select the Page Elements option (which should like the image shown below)

See that “Add A Gadget” field along the bottom of the image? That represents your blog footer and is where you’ll want to input your Google Analytics Tracking Code.

Click on that “Add A Gadget” link and select “Html/JavaScript” (shown here)

Clicking on the blue “+” will open a window. DO NOT enter a title in the Title field. Simply copy your tracking code from NotePad and paste into this Content field of this pop-up window. Click SAVE and then it should take you back to your layout screen and show now show an HTML/JavaScript item in your blog footer.

For good measure SAVE your changes on this screen as well and then go back to Analytics. Lets verify that your tracking code is installed properly. Click on “Edit” in your Google Analytics profile. When the profile edit screen opens, look to the top right for a link that says “Check Status” - once you click on that – Google Analytics will check the tracking code you just installed on your blog and will either deliver an error message, or tell you that your tracking code has been installed properly.

Those are the basics. If you need help with setting up your blog in general, or are not quite sure how to get your Google Analytics Tracking Code – drop me an email. I can answer any questions you may have about installing your tracking code, setting up your IP filters and so on.

Good luck and happy blogging!

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Skittles Goes Social!

by SocialPMChick on April 23, 2009 · 1 comment

Skittles/Mars takes the giant leap into the Social Media arena with a bold new web presence that fully utilizes social media tools such as Twitter, Facebook, Wikipedia, Flickr, YouTube and more.

Don’t be suprised when you visit this edgy new site – if have to second guess whether you’ve landed on the right page or not. Today when I hit it, it landed on Wikipedia’s definition of Skittles candy flavors. How cool is that?

They make great use of Social Media tools including a full video library of very edgy new commercials/videos embedded in their new site – along with YouTube. Here’s just one example called Pinata Man:

Users are given direct access to Skittles related images on Flickr as well, which by the way shows over 17,000 results when you click on the pics link in the skittles navigation. The Friends link takes users directly to their branded page on Facebook allowing users instant access to their FB profile. It’s sheer brilliance in my mind.

What better way to manage your consumer brand than only through Social Media channels. As an internet marketing professional myself I look for ways to educate my clients on the benefits of jumping into the social media arena now – even if to just dip their toes in – they need to be taking the swimming lessons now so when the relay starts they are ready for the race. If they don’t get on board now – it will be too late when their competitors realize the importance of social media and get ahead of them in the race.

Click image for Flickr credits.

The areas I’ve had luck with to date are Facebook, LinkedIn and blogging – as far as getting my customers ramped up in Social Media…. I say that to a certain degree. Getting there is one thing – getting them to use the tools with which I have equipped them is a totally different game. Blogging is only as great as the effort you put into marketing your blog. Facebook has a huge audience you can tap in to… if you work your page and develop relationships… The same applies to all Social Media tools.

My clients believe it to be a daunting task to manage all these outlets, but truth be told a structured plan for addressing each social tool can maximize your efforts and minimize the time you spend keeping your social media tools current and active. Once your customers are on board with it, and using Social Media regularly – they’ll be amazed by the outcome.

I have established relationships that have helped me in ways I never even thought of when I got going on sites like Twitter and LinkedIn. I cannot say enough… you just don’t know when you meet someone how you can help them or they you. Don’t miss out on getting your brands/products in the Social Media game before your competition does.

I’m suddenly craving some Skittles. :)

And my Twitter friend @peasandbananas just posted a poll – which do you like better? M&Ms or Skittles? Vote Now!