I recently read an article that listed out the ’10 Commandments of Social Media,” which overall was a good list for the person starting out who needs to check his or her work against a list of best practices. There was one item on the list which I did not fully agree with and that was (and I paraphrase): that one should never moderate comments.
Content Marketing is a valuable addition to any marketing strategy. Companies are working harder to produce more and better content to publish online on a regular basis. Small business often don’t have the time and resources to allocate to producing content for this type of marketing, but there are small firms out there that can help. Get yourself partnered with a small business marketing services agency to get your content strategy moving.
In my mind, it boils down to 2 questions you must answer in building a blog content strategy. Who is your audience? Why do you have a blog?
They may seem like simple questions, but you must truly consider both of these, and realize that there may be several answers to both questions. Lets dig a bit deeper… These two questions go hand-in-hand. Ask yourself what you hope to accomplish by blogging.