This post originally appeared on Fifth Gear Analytics. A challenge that many B2B social media marketers face is grabbing the attention of their employees in taking action to help promote a company’s socially relevant content. For me, as a B2B social media marketer, content is king. The very thing that lies at the foundation of [...]
Social media marketing requires proper planning. It does not matter if you are selling chocolate-covered cherries, custom manufactured products, automobiles, financial services or anything else. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture. If you were selling chocolate-covered cherries, you probably could create a Facebook page and sell a few, but you might also consider your audience on a larger scale, where they are spending their time online, and how to reach them through their preferred social channels.