Social media marketing requires proper planning. It does not matter if you are selling chocolate-covered cherries, custom manufactured products, automobiles, financial services or anything else. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture. If you were selling chocolate-covered cherries, you probably could create a Facebook page and sell a few, but you might also consider your audience on a larger scale, where they are spending their time online, and how to reach them through their preferred social channels.