What you can really learn from your Klout score. The basic principle.

June 25, 2011

When was the last time you checked your Klout score? When you did check it, did it totally bum you out?  Did it make you feel unimportant?  Did you feel a sense of self-pity, thinking, THIS is what people really think of me?  If you felt that way, then I would encourage you to pay [...]

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The intangible truth about social media and why we need to do it.

June 24, 2011

There is so much hype these days about social media best practices. Some say it’s a waste of time, others say it’s just a bunch of noise. For those who believe either of those, you are entirely missing the point of social media. Print media and direct mail are most certainly not dead marketing channels, and brands are still sending messages through TV, radio spots, billboards, and paid online ads. What social does, is make your brand… well… social!

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How full of yourself are you really? And is it working for you?

March 4, 2011

This week the word that has been creeping into every part of my life is humility. Dictionary.com defines humility as the quality or condition of being humble. Having a modest opinion or estimate of one’s own importance, rank, etc. Have you ever really taken the time to think about that? How humble are you really? I realize we are all human beings and that in-and-of-itself can trip us up. We all want accolades for our accomplishments and we crave recognition.

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Freelancers Beware: Gentlemen’s Agreements Don’t Work. 6 Tips For Success.

February 28, 2011

Sometimes, I think I’m too nice. I love my freelance work because I’m passionate about helping out small business folks who can’t afford to hire big web agencies, and really don’t need to have all those bells and whistles anyway. Maybe someone just needs some help with strategy or search engine optimization, but knows they’ll get charged a large chunk of change if they go with an agency. They need the work done, but they cannot afford the bill. In the last year I’ve learned a very valuable lesson about how I am managing my freelance work.

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How FourSquare Saved the Day.

February 22, 2011

If you are a Twitter user in the Rochester, NY area, then you are what I would call a “Roc Peep.” That being said, there is a monthly lunch that takes place called “Roc Peeps Lunch” or known on Twitter as #RocPeepsLunch. This lunch group started just over a year ago. This past month – FourSquare saved our lunch from being cancelled. Thankfully we did not have to turn away any hungry tweeters!

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Meta Data and What It Means to Social Sharing.

February 21, 2011

What you need to know about meta data and how it affects sharing you content on social media sites like Twitter, Facebook and LinkedIn. Your Meta Title and Meta Descriptions are a key element of social sharing.

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Social Media: Keeping Up With The Jones.

February 8, 2011

Ever have those days where you feel there just aren’t enough days in the week, or weeks in the month?  Or maybe you just need a few extra minutes each hour?   Every day I get at least 2-3 emails from friends, colleagues or social media connections with the “hey have you seen this social [...]

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Where Will the Social Strategist Be One Year From Now?

February 4, 2011

I typically don’t take much down-time to read in the evenings, as I’m constantly on the go. This week, however, I found myself with some forced relaxation time due to a minor injury. So I picked up the report Career Path of the Corporate Social Strategist, published by Altimeter Group. While my title is not “Corporate Social Strategist,” that is what I do for a living. The position I hold at SIGMA Marketing Group was created in 2010, that of the Social Media & Marketing Manager, so I’m interested to explore how things might evolve.

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