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Selling your “Thingamajig”

One thing I’ve learned in marketing web sites over the years is often times what you think will be your biggest selling product, may not sell well online.  In addition, often times I have clients who have this product they sell that they think wont sell and it ends up being their hotest online product [...]

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Skittles Goes Social!

Skittles/Mars takes the giant leap into the Social Media arena with a bold new web presence that fully utilizes social media tools such as Twitter, Facebook, Wikipedia, Flickr, YouTube and more. Don’t be suprised when you visit this edgy new site – if have to second guess whether you’ve landed on the right page or [...]

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Mastering Your To-Do List

As an internet marketing account manager, I service 30+ clients of my own, and these days am covering a vacation for another account manager and a partial load for yet another account manager who is on part-time maternity. Needless to say, there are never enough hours in the day, days in the week to get [...]

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What’s in a Name? “SocialPMChick”

There has been some debate about the meaning of “SocialPMChick” – as I suppose the “PM” could be construed a few different ways – so let’s have some fun with it. To clarify – I consider myself to be of the “social” persuasion – meaning I will converse with pretty much any being that breathes [...]

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Social Media – Right Here! Right Now!

I just read a post from @sheconomy titled “Market To Women with Social Media – Become A Leader”.  A great post – but what got me was the 5 minute video – which I will now pass along to you all. I can’t tell you how many times I’ve heard the phrase “my customers are [...]

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Marketing Your Website: The Rudy Factor

This past weekend I watched the movie Rudy, a true story set in the 1960′s about the life of Daniel “Rudy” Ruettiger and how hardwork and perseverance has it rewards.  This story has been on my mind these past several days.   Rudy sets off to accomplish the goal of getting into Notre Dame and [...]

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Tweet It Forward

I recently wrote a blog post that got a lot of attention titled Pay it Forward. The post, inspired by a tv commercial, was very meaningful to me because I truly believe that the simplest of gestures can change someone’s life. The movie that came out years ago was truly an inspiration to so many, [...]

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What’s That You Tweet?

In recent weeks I’ve gotten more serious about my relationships on Twitter – who I follow and why. For whatever reason (and I’m truly humbled), I’ve gained a few hundred new followers in the past few weeks, and that number continues to grow. What’s daunting to me about that is that I take my followers [...]

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Save A Tree: Advertise Online!

With the environment and global warming becoming more and more of an issue, and with recycling – direct mail is becoming a thing of the past. I have a customer, who just last year spent $10k during 2008 for 4 direct mail campaigns (total cost for the year). Let’s break that down – $2,500 per [...]

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Random Thoughts on Social Media

I am getting old… As confirmed by a friend of mine today. I had the perfect idea for a blog post, and from the time I went to bed last night – I cannot remember what it was about. So I’m left with random thoughts which I will share. Random thoughts on Social Media, Careers [...]

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