As the role of the Community Manager has evolved, a condition has emerged which I call Social Schizophrenia. For those of us who manage multiple communities, and or multiple social profiles, we often take on multiple personalities representing multiple brands, with multiple messages going across multiple channels. Is your head spinning yet?
I recently wrote on my thoughts for getting back to basics this year with my social media efforts. I have been working hard at cleaning out the noise in my Twitter stream and trying to connect with some new folks and reconnect with some that I have fallen quiet with. I came across this infographic highlighting some Twitter basics for relationship building.
Surprisingly, there are many that don’t follow these general rules-of-thumb. So I thought I’d share it as a great reminder of how one might behave on Twitter if they actually want to grow some relationships.
I confess – I’ve been too “digital” – up until now. I’ve been thinking a lot this year about how I will do social media differently. How will I do social media differently in 2012? That is such a loaded question. What I’m realizing matters most, is the value I place on relationships. On quality – not quantity. I think many of us, as we jumped on the social bandwagon in the last several years have looked at numbers.
How many Twitter followers can I amass?
What’s the size of my network on LinkedIn?
How many people want to be my friend on Facebook?
Those same statements can be said about any of the social network sites. I’ve been really thinking about what I need to differently this year to really grow relationships that matter to me, and seek out new ones.
There is so much hype these days about social media best practices. Some say it’s a waste of time, others say it’s just a bunch of noise. For those who believe either of those, you are entirely missing the point of social media. Print media and direct mail are most certainly not dead marketing channels, and brands are still sending messages through TV, radio spots, billboards, and paid online ads. What social does, is make your brand… well… social!
If you are a Twitter user in the Rochester, NY area, then you are what I would call a “Roc Peep.” That being said, there is a monthly lunch that takes place called “Roc Peeps Lunch” or known on Twitter as #RocPeepsLunch. This lunch group started just over a year ago. This past month – FourSquare saved our lunch from being cancelled. Thankfully we did not have to turn away any hungry tweeters!
What you need to know about meta data and how it affects sharing you content on social media sites like Twitter, Facebook and LinkedIn. Your Meta Title and Meta Descriptions are a key element of social sharing.
This post originally appeared on Fifth Gear Analytics. A challenge that many B2B social media marketers face is grabbing the attention of their employees in taking action to help promote a company’s socially relevant content. For me, as a B2B social media marketer, content is king. The very thing that lies at the foundation of [...]
Your customers are evolving every day. They no longer go searching for products and services-those products and services find them. Consumers are armed with information at their fingertips, and want to make purchases and buying decisions based on trust and a relationship that provides value to them in the long run. In this article, I’ve barely scratched the surface on how and why Social Media has transformed from a “bandwagon” to a “supersonic jet,” and how it will continue to change the way to communicate with our customers and prospects.
How hyper-focused are you on the number of Twitter followers you have? There is a school of thought that says it is far better to have 10,000 followers than 2,000. I would disagree with that to a large degree. I don’t have a million followers. But what I DO have, is a network of Twitter [...]
This is not any amazing original content – but on Mashable today there was a post about 5 cool Twitter Infographics – so I ran myself (@socialpmchick) through the tools and here were the outputs and my quick thoughts on the various tools.