twitter

Confessions of a Social Media Manager for 2012.

January 11, 2012
The Power of Personal

I confess – I’ve been too “digital” – up until now. I’ve been thinking a lot this year about how I will do social media differently. How will I do social media differently in 2012? That is such a loaded question. What I’m realizing matters most, is the value I place on relationships. On quality – not quantity. I think many of us, as we jumped on the social bandwagon in the last several years have looked at numbers.

How many Twitter followers can I amass?
What’s the size of my network on LinkedIn?
How many people want to be my friend on Facebook?
Those same statements can be said about any of the social network sites. I’ve been really thinking about what I need to differently this year to really grow relationships that matter to me, and seek out new ones.

Read the full article →

The intangible truth about social media and why we need to do it.

June 24, 2011

There is so much hype these days about social media best practices. Some say it’s a waste of time, others say it’s just a bunch of noise. For those who believe either of those, you are entirely missing the point of social media. Print media and direct mail are most certainly not dead marketing channels, and brands are still sending messages through TV, radio spots, billboards, and paid online ads. What social does, is make your brand… well… social!

Read the full article →

How FourSquare Saved the Day.

February 22, 2011

If you are a Twitter user in the Rochester, NY area, then you are what I would call a “Roc Peep.” That being said, there is a monthly lunch that takes place called “Roc Peeps Lunch” or known on Twitter as #RocPeepsLunch. This lunch group started just over a year ago. This past month – FourSquare saved our lunch from being cancelled. Thankfully we did not have to turn away any hungry tweeters!

Read the full article →

Meta Data and What It Means to Social Sharing.

February 21, 2011

What you need to know about meta data and how it affects sharing you content on social media sites like Twitter, Facebook and LinkedIn. Your Meta Title and Meta Descriptions are a key element of social sharing.

Read the full article →

How I got our employees excited about social media content sharing.

February 2, 2011

This post originally appeared on Fifth Gear Analytics. A challenge that many B2B social media marketers face is grabbing the attention of their employees in taking action to help promote a company’s socially relevant content.  For me, as a B2B social media marketer, content is king.  The very thing that lies at the foundation of [...]

Read the full article →

Shorty Awards for Social Media & Artichokes – Lets Make it Happen!

January 7, 2011

So it’s that time of year again when the Shorty Awards ramp up and voting gets under way.  The Shorty Awards are the best of the best on Twitter. I have been nominated in 2 Categories: #SocialMedia (click to vote in this category) #Artichokes (click to vote in this category – lets raise awareness about [...]

Read the full article →

The Social Media Bandwagon Has Evolved into a Supersonic Jet.

November 4, 2010

Your customers are evolving every day. They no longer go searching for products and services-those products and services find them. Consumers are armed with information at their fingertips, and want to make purchases and buying decisions based on trust and a relationship that provides value to them in the long run. In this article, I’ve barely scratched the surface on how and why Social Media has transformed from a “bandwagon” to a “supersonic jet,” and how it will continue to change the way to communicate with our customers and prospects.

Read the full article →

Is Twitter Really Just a Numbers Game? I Say Definitely No.

November 1, 2010

How hyper-focused are you on the number of Twitter followers you have?  There is a school of thought that says it is far better to have 10,000 followers than 2,000.  I would disagree with that to a large degree.  I don’t have a million followers.  But what I DO have, is a network of Twitter [...]

Read the full article →

Cool Twitter Network Visualization Tools (from Mashable)

August 4, 2010

This is not any amazing original content – but on Mashable today there was a post about 5 cool Twitter Infographics – so I ran myself (@socialpmchick) through the tools and here were the outputs and my quick thoughts on the various tools.

Read the full article →

Top 5 Tips: How to help get you more ReTweets & new Twitter followers (great post, please RT)

May 21, 2010

I just reviewed the webinar: “The Science of ReTweets” (Viral Content Sharing on Twitter) by Viral Marketing Specialist @DanZarrella of HubSpot.  It was an hour of charts and graphs of statistical information about ReTweets, and how to get more of them.  I found to be quite helpful (as I do most HubSpot content). Here are [...]

Read the full article →

← Previous Entries