social media

An Intro to B2B Blogging

Today I spoke at Biz Buzz Social Media Conference in Syracuse – and while I competing with a very popular session – I still had a great time, we talked about great content, and I got some great feedback. Here’s the deck I shared today that gives a high level overview of how to plan [...]

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The intangible truth about social media and why we need to do it.

There is so much hype these days about social media best practices. Some say it’s a waste of time, others say it’s just a bunch of noise. For those who believe either of those, you are entirely missing the point of social media. Print media and direct mail are most certainly not dead marketing channels, and brands are still sending messages through TV, radio spots, billboards, and paid online ads. What social does, is make your brand… well… social!

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How FourSquare Saved the Day.

If you are a Twitter user in the Rochester, NY area, then you are what I would call a “Roc Peep.” That being said, there is a monthly lunch that takes place called “Roc Peeps Lunch” or known on Twitter as #RocPeepsLunch. This lunch group started just over a year ago. This past month – FourSquare saved our lunch from being cancelled. Thankfully we did not have to turn away any hungry tweeters!

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Meta Data and What It Means to Social Sharing.

What you need to know about meta data and how it affects sharing you content on social media sites like Twitter, Facebook and LinkedIn. Your Meta Title and Meta Descriptions are a key element of social sharing.

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Social Media: Keeping Up With The Jones.

Ever have those days where you feel there just aren’t enough days in the week, or weeks in the month?  Or maybe you just need a few extra minutes each hour?   Every day I get at least 2-3 emails from friends, colleagues or social media connections with the “hey have you seen this social [...]

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Where Will the Social Strategist Be One Year From Now?

I typically don’t take much down-time to read in the evenings, as I’m constantly on the go. This week, however, I found myself with some forced relaxation time due to a minor injury. So I picked up the report Career Path of the Corporate Social Strategist, published by Altimeter Group. While my title is not “Corporate Social Strategist,” that is what I do for a living. The position I hold at SIGMA Marketing Group was created in 2010, that of the Social Media & Marketing Manager, so I’m interested to explore how things might evolve.

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How I got our employees excited about social media content sharing.

This post originally appeared on Fifth Gear Analytics. A challenge that many B2B social media marketers face is grabbing the attention of their employees in taking action to help promote a company’s socially relevant content.  For me, as a B2B social media marketer, content is king.  The very thing that lies at the foundation of [...]

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Shorty Awards for Social Media & Artichokes – Lets Make it Happen!

So it’s that time of year again when the Shorty Awards ramp up and voting gets under way.  The Shorty Awards are the best of the best on Twitter. I have been nominated in 2 Categories: #SocialMedia (click to vote in this category) #Artichokes (click to vote in this category – lets raise awareness about [...]

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9 Building Blocks of a Social Media Strategy for 2011.

Social media marketing requires proper planning. It does not matter if you are selling chocolate-covered cherries, custom manufactured products, automobiles, financial services or anything else. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture. If you were selling chocolate-covered cherries, you probably could create a Facebook page and sell a few, but you might also consider your audience on a larger scale, where they are spending their time online, and how to reach them through their preferred social channels.

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