social media

How I won the family cook-off with the help of Pinterest!

January 9, 2012

Pinterst, a bookmarking site for images, could be the new wave of social sharing. Read how Pinterest saved my year by aiding me in winning the coveted family cook-off trophy now proudly displayed in my home for the next 12 months.

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LinkedIn – How they caught me off guard. Well Done!

December 20, 2011

If you are a networker, like me, you check your LinkedIn account analytics regularly.  You like to be “in the know” about who is looking at your profile, and perhaps locate new professionals you’d like to connect with for one reason or another. Today in my travels on LinkedIn, I was doing my usual checking… [...]

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The Social Media Monthly: 1 Reader’s Review & 3 Observations.

November 29, 2011

I signed up for a subscription to the print edition of The Social Media Monthly magazine. The hook was a social media case study book I wanted, so I signed the dotted line and waited for my book to come in the mail. Admittedly, the book came and I completely forgot about the magazine I had subscribed to… until yesterday.

Upon getting the mail I came across my first issue of The Social Media Monthly magazine. As I’m reading it now I have some thoughts I’d like to share about my experience with this print-edition social media publication. Mind-you, these are my opinions mixed up with some general observations about this new magazine.

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How to Specify the Image to Display in Social Sharing on Facebook.

November 10, 2011

Ever notice when you click to share something on Facebook and it sometimes doesn’t display an image? Does that make you as crazy as it makes me? Or, sometimes it gives 20 thumbnails to choose from, but the one image you want to share is not one of the thumbnails you can choose from. Well… here’s my helpful tip of the week!

If you are website builder, and take social sharing seriously – take the time to select which image you want associated with a given page when sharing socially. Let’s review.

The following page is a gallery page of an Angry Birds Theme Cake (pretty slick cake too if you ask me!).

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Content Marketing Infographic from Marketo.

November 8, 2011

Content Marketing is a valuable addition to any marketing strategy. Companies are working harder to produce more and better content to publish online on a regular basis. Small business often don’t have the time and resources to allocate to producing content for this type of marketing, but there are small firms out there that can help. Get yourself partnered with a small business marketing services agency to get your content strategy moving.

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An Intro to B2B Blogging

November 1, 2011

Today I spoke at Biz Buzz Social Media Conference in Syracuse – and while I competing with a very popular session – I still had a great time, we talked about great content, and I got some great feedback. Here’s the deck I shared today that gives a high level overview of how to plan [...]

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The intangible truth about social media and why we need to do it.

June 24, 2011

There is so much hype these days about social media best practices. Some say it’s a waste of time, others say it’s just a bunch of noise. For those who believe either of those, you are entirely missing the point of social media. Print media and direct mail are most certainly not dead marketing channels, and brands are still sending messages through TV, radio spots, billboards, and paid online ads. What social does, is make your brand… well… social!

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How FourSquare Saved the Day.

February 22, 2011

If you are a Twitter user in the Rochester, NY area, then you are what I would call a “Roc Peep.” That being said, there is a monthly lunch that takes place called “Roc Peeps Lunch” or known on Twitter as #RocPeepsLunch. This lunch group started just over a year ago. This past month – FourSquare saved our lunch from being cancelled. Thankfully we did not have to turn away any hungry tweeters!

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Meta Data and What It Means to Social Sharing.

February 21, 2011

What you need to know about meta data and how it affects sharing you content on social media sites like Twitter, Facebook and LinkedIn. Your Meta Title and Meta Descriptions are a key element of social sharing.

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