Passionate Professionals

Confessions of a Social Media Manager for 2012.

January 11, 2012
The Power of Personal

I confess – I’ve been too “digital” – up until now. I’ve been thinking a lot this year about how I will do social media differently. How will I do social media differently in 2012? That is such a loaded question. What I’m realizing matters most, is the value I place on relationships. On quality – not quantity. I think many of us, as we jumped on the social bandwagon in the last several years have looked at numbers.

How many Twitter followers can I amass?
What’s the size of my network on LinkedIn?
How many people want to be my friend on Facebook?
Those same statements can be said about any of the social network sites. I’ve been really thinking about what I need to differently this year to really grow relationships that matter to me, and seek out new ones.

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The intangible truth about social media and why we need to do it.

June 24, 2011

There is so much hype these days about social media best practices. Some say it’s a waste of time, others say it’s just a bunch of noise. For those who believe either of those, you are entirely missing the point of social media. Print media and direct mail are most certainly not dead marketing channels, and brands are still sending messages through TV, radio spots, billboards, and paid online ads. What social does, is make your brand… well… social!

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How full of yourself are you really? And is it working for you?

March 4, 2011

This week the word that has been creeping into every part of my life is humility. Dictionary.com defines humility as the quality or condition of being humble. Having a modest opinion or estimate of one’s own importance, rank, etc. Have you ever really taken the time to think about that? How humble are you really? I realize we are all human beings and that in-and-of-itself can trip us up. We all want accolades for our accomplishments and we crave recognition.

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Freelancers Beware: Gentlemen’s Agreements Don’t Work. 6 Tips For Success.

February 28, 2011

Sometimes, I think I’m too nice. I love my freelance work because I’m passionate about helping out small business folks who can’t afford to hire big web agencies, and really don’t need to have all those bells and whistles anyway. Maybe someone just needs some help with strategy or search engine optimization, but knows they’ll get charged a large chunk of change if they go with an agency. They need the work done, but they cannot afford the bill. In the last year I’ve learned a very valuable lesson about how I am managing my freelance work.

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Where Will the Social Strategist Be One Year From Now?

February 4, 2011

I typically don’t take much down-time to read in the evenings, as I’m constantly on the go. This week, however, I found myself with some forced relaxation time due to a minor injury. So I picked up the report Career Path of the Corporate Social Strategist, published by Altimeter Group. While my title is not “Corporate Social Strategist,” that is what I do for a living. The position I hold at SIGMA Marketing Group was created in 2010, that of the Social Media & Marketing Manager, so I’m interested to explore how things might evolve.

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Shorty Awards for Social Media & Artichokes – Lets Make it Happen!

January 7, 2011

So it’s that time of year again when the Shorty Awards ramp up and voting gets under way.  The Shorty Awards are the best of the best on Twitter. I have been nominated in 2 Categories: #SocialMedia (click to vote in this category) #Artichokes (click to vote in this category – lets raise awareness about [...]

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Eat Green. Shop Green. Artichoke Theme Shopping Totes

December 7, 2010

I have created my own reusable shopping bags with a theme “Eat Green… Shop Green.”

For those that know me, I have a relationship with Artichokes that is difficult to explain. I am connected to over 4,000 mutual Artichoke lovers on Facebook (do you “like” artichoke?). So in the spirit of that, I’ve created some new artichoke themed grocery totes which can be purchased at Zazzle.com.

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How NOT to run meetings… or allow them to be the death of you.

September 1, 2010

If you are anything like me, you are troubled by the amount of meetings one must attend in a given work week. It’s not that we don’t want to be a part of the team or do the work, it’s that generally speaking, meetings tend to… well… not much gets accomplished, or if it does, it’s not documented and shared with the group in follow up. And believe it or not, there is one thing worse than a wasted meeting… A wasted meeting that starts 15 minutes late.

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Add-This: A1-Webmarks (What is it?)

October 21, 2009

A1-Webmarks…. if you are like me, you’ve never heard of it before and just think – jeesh!  another site to have to worry about. So let’s check it out. At first glance I see that it was very recently added to Add-This (mid-late October of 2009).   They define as “Webmark” as follows: A webmark [...]

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What is Your Social Media Identity?

May 28, 2009

A while back I wrote an article called “What’s In A Name?” which further explains the meaning behind my social media handle “SocialPMChick”. The article was written in fun, but there is some truth and reason to how you define yourself online. We are so much more than just a name without a face, and our online identity needs to have meaning.

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