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Passionate Professionals

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Posts about people who are passionate about their careers.

What’s on your ‘Some Day I’d Like To” list, and how’s it working out for you?

by SocialPMChick

So to you thinkers out there – what is stopping you? Why do you think and not do? What holds you back? I would say to you not only do you need to believe in yourself, but surround yourself with people who believe in you. It will help you start “doing” that much quicker! To my husband, thank you for believing in me, and for helping me realize my dreams, which have become our dreams. To everyone else… get off your duff and go do it!

Confessions of a Social Media Manager for 2012.

by SocialPMChick

I confess – I’ve been too “digital” – up until now. I’ve been thinking a lot this year about how I will do social media differently. How will I do social media differently in 2012? That is such a loaded question. What I’m realizing matters most, is the value I place on relationships. On quality – not quantity. I think many of us, as we jumped on the social bandwagon in the last several years have looked at numbers.

How many Twitter followers can I amass?
What’s the size of my network on LinkedIn?
How many people want to be my friend on Facebook?
Those same statements can be said about any of the social network sites. I’ve been really thinking about what I need to differently this year to really grow relationships that matter to me, and seek out new ones.

The intangible truth about social media and why we need to do it.

by SocialPMChick

There is so much hype these days about social media best practices. Some say it’s a waste of time, others say it’s just a bunch of noise. For those who believe either of those, you are entirely missing the point of social media. Print media and direct mail are most certainly not dead marketing channels, and brands are still sending messages through TV, radio spots, billboards, and paid online ads. What social does, is make your brand… well… social!

How full of yourself are you really? And is it working for you?

by SocialPMChick

This week the word that has been creeping into every part of my life is humility. Dictionary.com defines humility as the quality or condition of being humble. Having a modest opinion or estimate of one’s own importance, rank, etc. Have you ever really taken the time to think about that? How humble are you really? I realize we are all human beings and that in-and-of-itself can trip us up. We all want accolades for our accomplishments and we crave recognition.

Freelancers Beware: Gentlemen’s Agreements Don’t Work. 6 Tips For Success.

by SocialPMChick

Sometimes, I think I’m too nice. I love my freelance work because I’m passionate about helping out small business folks who can’t afford to hire big web agencies, and really don’t need to have all those bells and whistles anyway. Maybe someone just needs some help with strategy or search engine optimization, but knows they’ll get charged a large chunk of change if they go with an agency. They need the work done, but they cannot afford the bill. In the last year I’ve learned a very valuable lesson about how I am managing my freelance work.

Where Will the Social Strategist Be One Year From Now?

by SocialPMChick

I typically don’t take much down-time to read in the evenings, as I’m constantly on the go. This week, however, I found myself with some forced relaxation time due to a minor injury. So I picked up the report Career Path of the Corporate Social Strategist, published by Altimeter Group. While my title is not “Corporate Social Strategist,” that is what I do for a living. The position I hold at SIGMA Marketing Group was created in 2010, that of the Social Media & Marketing Manager, so I’m interested to explore how things might evolve.

How NOT to run meetings… or allow them to be the death of you.

by SocialPMChick

If you are anything like me, you are troubled by the amount of meetings one must attend in a given work week. It’s not that we don’t want to be a part of the team or do the work, it’s that generally speaking, meetings tend to… well… not much gets accomplished, or if it does, it’s not documented and shared with the group in follow up. And believe it or not, there is one thing worse than a wasted meeting… A wasted meeting that starts 15 minutes late.

Add-This: A1-Webmarks (What is it?)

by SocialPMChick

A1-Webmarks…. if you are like me, you’ve never heard of it before and just think – jeesh!  another site to have to worry about. So let’s check it out. At first glance I see that it was very recently added to Add-This (mid-late October of 2009).   They define as “Webmark” as follows: A webmark [...]

What is Your Social Media Identity?

by SocialPMChick

A while back I wrote an article called “What’s In A Name?” which further explains the meaning behind my social media handle “SocialPMChick”. The article was written in fun, but there is some truth and reason to how you define yourself online. We are so much more than just a name without a face, and our online identity needs to have meaning.

Kids ARE Heroes!

by SocialPMChick

Today I connected with a new friend on Twitter and Facebook Gabe O’Neill.  It did not take me long to realize there was something truly special about this guy.  He and his daughter embarked on a journey together and created a website called Kids Are Heroes.  This site promotes the great things that kids do [...]