internet marketing

Content King… Meet Conversion Queen

In my mind, it boils down to 2 questions you must answer in building a blog content strategy. Who is your audience? Why do you have a blog?

They may seem like simple questions, but you must truly consider both of these, and realize that there may be several answers to both questions. Lets dig a bit deeper… These two questions go hand-in-hand. Ask yourself what you hope to accomplish by blogging.

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How to unsuccessfully market your website in 7 easy steps.

Myth 6: My customers have all day to browse my site and eventually will find what they are looking for…

Truth: Don’t make your products hard to find: Users want to find what they are looking for as quickly as possible – it’s why they are on the internet doing their research. Use the “3 click” rule to allow your users to find what they are looking for in 3 clicks or less!

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Are you tracking content downloads?

A simple concepts, and a bit of review…  Chances are, you’ve placed some content on your web site or blog and made it available for your users to download.  If that is the case, I’m guessing you believe your content to be useful to your audience (and it probably is). Wouldn’t it be helpful to [...]

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Another way to use Facebook’s Static FBML App

The Static FBML application on Facebook gave me a way to provide customized content to my Facebook fan page visitors. While this application does have some limitations, I was able to use the functionality of adding a new FBML Box on my customers page to custom craft the list of links I wanted to present.

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Getting Started with Google Analytics Annotations

The basics of creating Google Analytics Annotations and why you might want to use them when monitoring your web traffic/trends.

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What Makes MY Tweets Interesting?

I recently attended a Social Media seminar hosted by a local Chamber of Commerce.  My goal for this first part in a 3 part series was to make sure I wasn’t missing the mark on any major social media networks I have been using.   By no means do I consider myself to be a [...]

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Adding Vertical Response Opt-In Forms to Facebook Pages

Adding Vertical Response Email Opt In forms to your Facebook page… the how to.

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Installing Analytics Code on Blogger

Here’s a quick an easy “how to” on adding Google Analytics tracking code to your blogger site. First – if you have  a main web site for your business that your blog is supporting – hopefully you already have an Analytics account set up for tracking your site traffic. Assuming that’s the case you will [...]

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My site traffic is down… you suck!

Title grab you did it?  That’s a common thing I am hearing from my customers coming off the holiday shopping season.  Well maybe not in those exact words, but here is what I am hearing starting off this new year… “My traffic is way down on my site, what is going on?”  or “You are [...]

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Resolve to work your website in 2010… it will work for you.

Working through year end reports for some 30+ small to medium sized businesses, what is evident is those who had a successful 2009 online are the ones who were actively working their websites to grow their online presence. The proof is in the analytical data.  I have completed about 25% of my year end status [...]

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