internet marketing

Who says you can’t track QR Codes?

January 24, 2012

A few months back I attended a session at a social media conference about QR codes. I’m not going to mention the conference or the speaker because actually, the presenter was entirely incorrect on one major point they made. The presentation was on the value of QR Codes, how to use them, why you’d use them and highlighting some customized ones. Overall the content was pretty good – BUT – the big flaw in the presentation was that the speaker said that QR code activity is not trackable. That is entirely not true. They are trackable, and you don’t need some high-end application to do it.

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Content Marketing Infographic from Marketo.

November 8, 2011

Content Marketing is a valuable addition to any marketing strategy. Companies are working harder to produce more and better content to publish online on a regular basis. Small business often don’t have the time and resources to allocate to producing content for this type of marketing, but there are small firms out there that can help. Get yourself partnered with a small business marketing services agency to get your content strategy moving.

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2 Truths About SEO People Don’t Want to Hear.

November 3, 2011

Search Engine Optimization – or SEO – is a sought after service with the rise in social media and the value of marketing online. Companies will seek to hire someone to “do SEO” on their website to increase visibility in the major search engines. The realization that you have admitted you need some help with search engine ranking is a great start – however, when I talk to people about what SEO really entails, often times they either don’t understand it, or don’t want to hear it.

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Freelancers Beware: Gentlemen’s Agreements Don’t Work. 6 Tips For Success.

February 28, 2011

Sometimes, I think I’m too nice. I love my freelance work because I’m passionate about helping out small business folks who can’t afford to hire big web agencies, and really don’t need to have all those bells and whistles anyway. Maybe someone just needs some help with strategy or search engine optimization, but knows they’ll get charged a large chunk of change if they go with an agency. They need the work done, but they cannot afford the bill. In the last year I’ve learned a very valuable lesson about how I am managing my freelance work.

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Social Media: Keeping Up With The Jones.

February 8, 2011

Ever have those days where you feel there just aren’t enough days in the week, or weeks in the month?  Or maybe you just need a few extra minutes each hour?   Every day I get at least 2-3 emails from friends, colleagues or social media connections with the “hey have you seen this social [...]

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Eat Green. Shop Green. Artichoke Theme Shopping Totes

December 7, 2010

I have created my own reusable shopping bags with a theme “Eat Green… Shop Green.”

For those that know me, I have a relationship with Artichokes that is difficult to explain. I am connected to over 4,000 mutual Artichoke lovers on Facebook (do you “like” artichoke?). So in the spirit of that, I’ve created some new artichoke themed grocery totes which can be purchased at Zazzle.com.

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Yahoo Rolls Out New Search Insights Tools: Yahoo Clues (Beta)

November 17, 2010

This morning on Mashable I picked up a quick snippet that Yahoo! has rolled out a new search insights tool call Yahoo Clues. This tool was created to allow users to find out how people are using Yahoo and what they are searching for. You can even compare search terms. Given the timeliness and surprise of the latest Dancing With the Stars elimination of Brandy, I decided to take a peek at the level of conversation that took place in Yahoo! over the previous 7 day period. What this shows is actually pretty interesting!

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The Importance of Applying SEO Best Practices to Images.

November 10, 2010

In my many years in the internet marketing / SEO world, I have repeatedly been met with folks who do not see the value or importance of applying Search Engine Optimization best practices to any images on their web site or blog. I have prodded clients to rename images using keywords in the photo’s file name. There are so many key elements in a page’s content that can contribute to gaining visibility in search – why would you not leverage ALL of those elements.

Photo naming conventions can go add an additional element to your page – so why not take the time to rename your image files before uploading them to your website? In the case of eCommerce, your image file names can potentially impact your position in Google Shopping, if you have your products uploaded to their product database.

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Optimize Your Employee Profiles on LinkedIn to Increase No. of Touchpoints

October 11, 2010

I recently gave a presentation to my fellow SIGMA employees about the importance of having your LinkedIn profile optimized and how that can impact your organizations online/offline traffic. Each employee of your organization should be considered a touch-point into your products and services. I would suggest that even your receptionist should have an optimized LinkedIn profile that represents your company’s core messaging.

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Content King… Meet Conversion Queen

August 6, 2010

In my mind, it boils down to 2 questions you must answer in building a blog content strategy. Who is your audience? Why do you have a blog?

They may seem like simple questions, but you must truly consider both of these, and realize that there may be several answers to both questions. Lets dig a bit deeper… These two questions go hand-in-hand. Ask yourself what you hope to accomplish by blogging.

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