If you using images to attempt to engage new page fans, take the time to properly format them for maximum engagement. Here’s a cheat sheet for the top social media sites to get you started!
Back in 2010, I wrote a blog post providing guidance on adding Google Analytics tracking code to Blogger.com blogs. The post has sat dormant for some time now, and within the last 3 weeks, I have had several emails requesting help in setting up Blogger analytics.
The post I wrote two years ago is completely out of date, so it’s time to provide some new instructions.
The Pages Feed is just like your news feed, only it filters out all the other noise and brings you only the updates from the Pages you have liked -whether it’s 10 pages or 340. To access your personal Pages Feed, all you have to do is click on the Pages Feed link on your home screen of Facebook (shown here at the right).
I’ve talked and talked about this both in offline discussions and on social media. If you are managing a community, you need a policy of what is acceptable content and what is not, and you need to stick to it. There are no favorites if you want a loyal customer base who will respect you [...]
Does your content suck? No? Then don’t treat it like it does!
There is an endless amount of great content out there these days. Lots of smart people with a lot of smart things to say. We are always competing to say the best things about our area of expertise, and to say it first! I guarantee, you are not the only person writing about what you write about – no matter how obscure the topic, product, market, etc. You are competing against someone else’s content. I am also a collector of content and I love to share it. I continue to be dumbfounded with the number of blogs and authors that don’t make sharing their content easy.
I am an avid Pinterest user. I have become a better cook as result of finding great recipes, and have also found some very useful business information that I have been able to apply at work through shared infographics and blog posts that I come across on Pinterest. This past week I learned a really [...]
I recently read an article that listed out the ’10 Commandments of Social Media,” which overall was a good list for the person starting out who needs to check his or her work against a list of best practices. There was one item on the list which I did not fully agree with and that was (and I paraphrase): that one should never moderate comments.
This image has been floating around now for a week or so and is gaining popularity among social marketers as a great representation of what [we] do. This image is a visual representation of the digital marketing landscape these days. There are so many tools, sites, networks, communities, apps, blog platforms, measurement tools, and so on and so forth. How does one even know where to get started? Do you throw a dart at this thing to help you pick the first place you’ll go to get started?
Often times small business will focus on either social media (especially lately), or spend too much time worrying only about search engine optimization. The reality is, the two need to be closely aligned. For the small business – a local search presence, plus well optimized and related social content is a win-win.
A few months back I attended a session at a social media conference about QR codes. I’m not going to mention the conference or the speaker because actually, the presenter was entirely incorrect on one major point they made. The presentation was on the value of QR Codes, how to use them, why you’d use them and highlighting some customized ones. Overall the content was pretty good – BUT – the big flaw in the presentation was that the speaker said that QR code activity is not trackable. That is entirely not true. They are trackable, and you don’t need some high-end application to do it.