Back in 2010, I wrote a blog post providing guidance on adding Google Analytics tracking code to Blogger.com blogs. The post has sat dormant for some time now, and within the last 3 weeks, I have had several emails requesting help in setting up Blogger analytics.
The post I wrote two years ago is completely out of date, so it’s time to provide some new instructions.
A few months back I attended a session at a social media conference about QR codes. I’m not going to mention the conference or the speaker because actually, the presenter was entirely incorrect on one major point they made. The presentation was on the value of QR Codes, how to use them, why you’d use them and highlighting some customized ones. Overall the content was pretty good – BUT – the big flaw in the presentation was that the speaker said that QR code activity is not trackable. That is entirely not true. They are trackable, and you don’t need some high-end application to do it.
Search Engine Optimization – or SEO – is a sought after service with the rise in social media and the value of marketing online. Companies will seek to hire someone to “do SEO” on their website to increase visibility in the major search engines. The realization that you have admitted you need some help with search engine ranking is a great start – however, when I talk to people about what SEO really entails, often times they either don’t understand it, or don’t want to hear it.
This morning on Mashable I picked up a quick snippet that Yahoo! has rolled out a new search insights tool call Yahoo Clues. This tool was created to allow users to find out how people are using Yahoo and what they are searching for. You can even compare search terms. Given the timeliness and surprise of the latest Dancing With the Stars elimination of Brandy, I decided to take a peek at the level of conversation that took place in Yahoo! over the previous 7 day period. What this shows is actually pretty interesting!
A simple concepts, and a bit of review… Chances are, you’ve placed some content on your web site or blog and made it available for your users to download. If that is the case, I’m guessing you believe your content to be useful to your audience (and it probably is). Wouldn’t it be helpful to [...]
The basics of creating Google Analytics Annotations and why you might want to use them when monitoring your web traffic/trends.
What is Bounce Rate: It is the percentage of users who are exiting your site upon landing on a single page and not continuing to any other pages during that site visit. If a user hits your home page and leaves without digging into your site content that is considered a “bounce”. This rule applies [...]