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Confessions of a Social Media Manager for 2012.

January 11, 2012
The Power of Personal

I confess – I’ve been too “digital” – up until now. I’ve been thinking a lot this year about how I will do social media differently. How will I do social media differently in 2012? That is such a loaded question. What I’m realizing matters most, is the value I place on relationships. On quality – not quantity. I think many of us, as we jumped on the social bandwagon in the last several years have looked at numbers.

How many Twitter followers can I amass?
What’s the size of my network on LinkedIn?
How many people want to be my friend on Facebook?
Those same statements can be said about any of the social network sites. I’ve been really thinking about what I need to differently this year to really grow relationships that matter to me, and seek out new ones.

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How to Specify the Image to Display in Social Sharing on Facebook.

November 10, 2011

Ever notice when you click to share something on Facebook and it sometimes doesn’t display an image? Does that make you as crazy as it makes me? Or, sometimes it gives 20 thumbnails to choose from, but the one image you want to share is not one of the thumbnails you can choose from. Well… here’s my helpful tip of the week!

If you are website builder, and take social sharing seriously – take the time to select which image you want associated with a given page when sharing socially. Let’s review.

The following page is a gallery page of an Angry Birds Theme Cake (pretty slick cake too if you ask me!).

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The intangible truth about social media and why we need to do it.

June 24, 2011

There is so much hype these days about social media best practices. Some say it’s a waste of time, others say it’s just a bunch of noise. For those who believe either of those, you are entirely missing the point of social media. Print media and direct mail are most certainly not dead marketing channels, and brands are still sending messages through TV, radio spots, billboards, and paid online ads. What social does, is make your brand… well… social!

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How FourSquare Saved the Day.

February 22, 2011

If you are a Twitter user in the Rochester, NY area, then you are what I would call a “Roc Peep.” That being said, there is a monthly lunch that takes place called “Roc Peeps Lunch” or known on Twitter as #RocPeepsLunch. This lunch group started just over a year ago. This past month – FourSquare saved our lunch from being cancelled. Thankfully we did not have to turn away any hungry tweeters!

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Meta Data and What It Means to Social Sharing.

February 21, 2011

What you need to know about meta data and how it affects sharing you content on social media sites like Twitter, Facebook and LinkedIn. Your Meta Title and Meta Descriptions are a key element of social sharing.

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Allowing Facebook Apps Access – Once A Year.

February 2, 2011

I’m not a fan of Facebook apps, and I typically block 99% of them from finding their way into my news feed. I  don’t accept Hearts, I don’t play Farmville and I don’t want to play Farkle or Bejeweled Blitz on Facebook.  (I will play Farkle in person if you ever ask, or Yahtzee or [...]

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How I got our employees excited about social media content sharing.

February 2, 2011

This post originally appeared on Fifth Gear Analytics. A challenge that many B2B social media marketers face is grabbing the attention of their employees in taking action to help promote a company’s socially relevant content.  For me, as a B2B social media marketer, content is king.  The very thing that lies at the foundation of [...]

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Shorty Awards for Social Media & Artichokes – Lets Make it Happen!

January 7, 2011

So it’s that time of year again when the Shorty Awards ramp up and voting gets under way.  The Shorty Awards are the best of the best on Twitter. I have been nominated in 2 Categories: #SocialMedia (click to vote in this category) #Artichokes (click to vote in this category – lets raise awareness about [...]

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Eat Green. Shop Green. Artichoke Theme Shopping Totes

December 7, 2010

I have created my own reusable shopping bags with a theme “Eat Green… Shop Green.”

For those that know me, I have a relationship with Artichokes that is difficult to explain. I am connected to over 4,000 mutual Artichoke lovers on Facebook (do you “like” artichoke?). So in the spirit of that, I’ve created some new artichoke themed grocery totes which can be purchased at Zazzle.com.

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