Your customers are evolving every day. They no longer go searching for products and services-those products and services find them. Consumers are armed with information at their fingertips, and want to make purchases and buying decisions based on trust and a relationship that provides value to them in the long run. In this article, I’ve barely scratched the surface on how and why Social Media has transformed from a “bandwagon” to a “supersonic jet,” and how it will continue to change the way to communicate with our customers and prospects.
Myth 6: My customers have all day to browse my site and eventually will find what they are looking for…
Truth: Don’t make your products hard to find: Users want to find what they are looking for as quickly as possible – it’s why they are on the internet doing their research. Use the “3 click” rule to allow your users to find what they are looking for in 3 clicks or less!
Adding Vertical Response Email Opt In forms to your Facebook page… the how to.