If you using images to attempt to engage new page fans, take the time to properly format them for maximum engagement. Here’s a cheat sheet for the top social media sites to get you started!
Back in 2010, I wrote a blog post providing guidance on adding Google Analytics tracking code to Blogger.com blogs. The post has sat dormant for some time now, and within the last 3 weeks, I have had several emails requesting help in setting up Blogger analytics.
The post I wrote two years ago is completely out of date, so it’s time to provide some new instructions.
The Pages Feed is just like your news feed, only it filters out all the other noise and brings you only the updates from the Pages you have liked -whether it’s 10 pages or 340. To access your personal Pages Feed, all you have to do is click on the Pages Feed link on your home screen of Facebook (shown here at the right).
I’ve talked and talked about this both in offline discussions and on social media. If you are managing a community, you need a policy of what is acceptable content and what is not, and you need to stick to it. There are no favorites if you want a loyal customer base who will respect you [...]
We all know Pinterest now, as it has become a mainstream social sharing site for bookmarking and grouping images together. I’ve seen blog posts. I’ve seen bi-lined articles. I’ve seen infographics. All of these things on the uses of Pinterest, how to be successfull, b2b uses, and so on and so forth. What I haven’t seen, is anyone coming up with a truly brilliant business use for Pinterest (though I knew they existed)… until now…
This image has been floating around now for a week or so and is gaining popularity among social marketers as a great representation of what [we] do. This image is a visual representation of the digital marketing landscape these days. There are so many tools, sites, networks, communities, apps, blog platforms, measurement tools, and so on and so forth. How does one even know where to get started? Do you throw a dart at this thing to help you pick the first place you’ll go to get started?
As the role of the Community Manager has evolved, a condition has emerged which I call Social Schizophrenia. For those of us who manage multiple communities, and or multiple social profiles, we often take on multiple personalities representing multiple brands, with multiple messages going across multiple channels. Is your head spinning yet?
I recently wrote on my thoughts for getting back to basics this year with my social media efforts. I have been working hard at cleaning out the noise in my Twitter stream and trying to connect with some new folks and reconnect with some that I have fallen quiet with. I came across this infographic highlighting some Twitter basics for relationship building.
Surprisingly, there are many that don’t follow these general rules-of-thumb. So I thought I’d share it as a great reminder of how one might behave on Twitter if they actually want to grow some relationships.
Often times small business will focus on either social media (especially lately), or spend too much time worrying only about search engine optimization. The reality is, the two need to be closely aligned. For the small business – a local search presence, plus well optimized and related social content is a win-win.
Ever notice when you click to share something on Facebook and it sometimes doesn’t display an image? Does that make you as crazy as it makes me? Or, sometimes it gives 20 thumbnails to choose from, but the one image you want to share is not one of the thumbnails you can choose from. Well… here’s my helpful tip of the week!
If you are website builder, and take social sharing seriously – take the time to select which image you want associated with a given page when sharing socially. Let’s review.
The following page is a gallery page of an Angry Birds Theme Cake (pretty slick cake too if you ask me!).