blogging strategy

Content Marketing Infographic from Marketo.

November 8, 2011

Content Marketing is a valuable addition to any marketing strategy. Companies are working harder to produce more and better content to publish online on a regular basis. Small business often don’t have the time and resources to allocate to producing content for this type of marketing, but there are small firms out there that can help. Get yourself partnered with a small business marketing services agency to get your content strategy moving.

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2 Truths About SEO People Don’t Want to Hear.

November 3, 2011

Search Engine Optimization – or SEO – is a sought after service with the rise in social media and the value of marketing online. Companies will seek to hire someone to “do SEO” on their website to increase visibility in the major search engines. The realization that you have admitted you need some help with search engine ranking is a great start – however, when I talk to people about what SEO really entails, often times they either don’t understand it, or don’t want to hear it.

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An Intro to B2B Blogging

November 1, 2011

Today I spoke at Biz Buzz Social Media Conference in Syracuse – and while I competing with a very popular session – I still had a great time, we talked about great content, and I got some great feedback. Here’s the deck I shared today that gives a high level overview of how to plan [...]

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The intangible truth about social media and why we need to do it.

June 24, 2011

There is so much hype these days about social media best practices. Some say it’s a waste of time, others say it’s just a bunch of noise. For those who believe either of those, you are entirely missing the point of social media. Print media and direct mail are most certainly not dead marketing channels, and brands are still sending messages through TV, radio spots, billboards, and paid online ads. What social does, is make your brand… well… social!

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Meta Data and What It Means to Social Sharing.

February 21, 2011

What you need to know about meta data and how it affects sharing you content on social media sites like Twitter, Facebook and LinkedIn. Your Meta Title and Meta Descriptions are a key element of social sharing.

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How I got our employees excited about social media content sharing.

February 2, 2011

This post originally appeared on Fifth Gear Analytics. A challenge that many B2B social media marketers face is grabbing the attention of their employees in taking action to help promote a company’s socially relevant content.  For me, as a B2B social media marketer, content is king.  The very thing that lies at the foundation of [...]

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9 Building Blocks of a Social Media Strategy for 2011.

December 31, 2010

Social media marketing requires proper planning. It does not matter if you are selling chocolate-covered cherries, custom manufactured products, automobiles, financial services or anything else. Your social media marketing will be far more effective if it begins with a well thought out strategy that looks further down the road and focuses on the bigger picture. If you were selling chocolate-covered cherries, you probably could create a Facebook page and sell a few, but you might also consider your audience on a larger scale, where they are spending their time online, and how to reach them through their preferred social channels.

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The Importance of Applying SEO Best Practices to Images.

November 10, 2010

In my many years in the internet marketing / SEO world, I have repeatedly been met with folks who do not see the value or importance of applying Search Engine Optimization best practices to any images on their web site or blog. I have prodded clients to rename images using keywords in the photo’s file name. There are so many key elements in a page’s content that can contribute to gaining visibility in search – why would you not leverage ALL of those elements.

Photo naming conventions can go add an additional element to your page – so why not take the time to rename your image files before uploading them to your website? In the case of eCommerce, your image file names can potentially impact your position in Google Shopping, if you have your products uploaded to their product database.

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The Social Media Bandwagon Has Evolved into a Supersonic Jet.

November 4, 2010

Your customers are evolving every day. They no longer go searching for products and services-those products and services find them. Consumers are armed with information at their fingertips, and want to make purchases and buying decisions based on trust and a relationship that provides value to them in the long run. In this article, I’ve barely scratched the surface on how and why Social Media has transformed from a “bandwagon” to a “supersonic jet,” and how it will continue to change the way to communicate with our customers and prospects.

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