I confess – I’ve been too “digital” – up until now. I’ve been thinking a lot this year about how I will do social media differently. How will I do social media differently in 2012? That is such a loaded question. What I’m realizing matters most, is the value I place on relationships. On quality – not quantity. I think many of us, as we jumped on the social bandwagon in the last several years have looked at numbers.
How many Twitter followers can I amass?
What’s the size of my network on LinkedIn?
How many people want to be my friend on Facebook?
Those same statements can be said about any of the social network sites. I’ve been really thinking about what I need to differently this year to really grow relationships that matter to me, and seek out new ones.
