SocialPMChick

Who says you can’t track QR Codes?

January 24, 2012

A few months back I attended a session at a social media conference about QR codes. I’m not going to mention the conference or the speaker because actually, the presenter was entirely incorrect on one major point they made. The presentation was on the value of QR Codes, how to use them, why you’d use them and highlighting some customized ones. Overall the content was pretty good – BUT – the big flaw in the presentation was that the speaker said that QR code activity is not trackable. That is entirely not true. They are trackable, and you don’t need some high-end application to do it.

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Confessions of a Social Media Manager for 2012.

January 11, 2012
The Power of Personal

I confess – I’ve been too “digital” – up until now. I’ve been thinking a lot this year about how I will do social media differently. How will I do social media differently in 2012? That is such a loaded question. What I’m realizing matters most, is the value I place on relationships. On quality – not quantity. I think many of us, as we jumped on the social bandwagon in the last several years have looked at numbers.

How many Twitter followers can I amass?
What’s the size of my network on LinkedIn?
How many people want to be my friend on Facebook?
Those same statements can be said about any of the social network sites. I’ve been really thinking about what I need to differently this year to really grow relationships that matter to me, and seek out new ones.

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How I won the family cook-off with the help of Pinterest!

January 9, 2012

Pinterst, a bookmarking site for images, could be the new wave of social sharing. Read how Pinterest saved my year by aiding me in winning the coveted family cook-off trophy now proudly displayed in my home for the next 12 months.

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LinkedIn – How they caught me off guard. Well Done!

December 20, 2011

If you are a networker, like me, you check your LinkedIn account analytics regularly.  You like to be “in the know” about who is looking at your profile, and perhaps locate new professionals you’d like to connect with for one reason or another. Today in my travels on LinkedIn, I was doing my usual checking… [...]

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The Social Media Monthly: 1 Reader’s Review & 3 Observations.

November 29, 2011

I signed up for a subscription to the print edition of The Social Media Monthly magazine. The hook was a social media case study book I wanted, so I signed the dotted line and waited for my book to come in the mail. Admittedly, the book came and I completely forgot about the magazine I had subscribed to… until yesterday.

Upon getting the mail I came across my first issue of The Social Media Monthly magazine. As I’m reading it now I have some thoughts I’d like to share about my experience with this print-edition social media publication. Mind-you, these are my opinions mixed up with some general observations about this new magazine.

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How to Specify the Image to Display in Social Sharing on Facebook.

November 10, 2011

Ever notice when you click to share something on Facebook and it sometimes doesn’t display an image? Does that make you as crazy as it makes me? Or, sometimes it gives 20 thumbnails to choose from, but the one image you want to share is not one of the thumbnails you can choose from. Well… here’s my helpful tip of the week!

If you are website builder, and take social sharing seriously – take the time to select which image you want associated with a given page when sharing socially. Let’s review.

The following page is a gallery page of an Angry Birds Theme Cake (pretty slick cake too if you ask me!).

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Content Marketing Infographic from Marketo.

November 8, 2011

Content Marketing is a valuable addition to any marketing strategy. Companies are working harder to produce more and better content to publish online on a regular basis. Small business often don’t have the time and resources to allocate to producing content for this type of marketing, but there are small firms out there that can help. Get yourself partnered with a small business marketing services agency to get your content strategy moving.

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2 Truths About SEO People Don’t Want to Hear.

November 3, 2011

Search Engine Optimization – or SEO – is a sought after service with the rise in social media and the value of marketing online. Companies will seek to hire someone to “do SEO” on their website to increase visibility in the major search engines. The realization that you have admitted you need some help with search engine ranking is a great start – however, when I talk to people about what SEO really entails, often times they either don’t understand it, or don’t want to hear it.

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An Intro to B2B Blogging

November 1, 2011

Today I spoke at Biz Buzz Social Media Conference in Syracuse – and while I competing with a very popular session – I still had a great time, we talked about great content, and I got some great feedback. Here’s the deck I shared today that gives a high level overview of how to plan [...]

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Blocking Your Friend’s Posts in Your Facebook News Feed.

September 1, 2011

I love my friends, you do too. But sometimes you just need to block things out of your Facebook news feed, for whatever reason. Facebook has evolved over the years, and has recently introduced some nice features that allow you to target your status updates to specific people and thus not publishing every single thing to the news feed for the world to see… but… not everyone is using that feature.

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