I recently gave a presentation to my fellow SIGMA employees about the importance of having your LinkedIn profile optimized and how that can impact your organizations online/offline traffic. Each employee of your organization should be considered a touch-point into your products and services. I would suggest that even your receptionist should have an optimized LinkedIn profile that represents your company’s core messaging.
We published this presentation on our blog Fifth Gear Analytics today, so I figured I’d share it here as well.
Take this to heart – we’ve begun the process of optimizing profiles of many on staff at SIGMA and are already seeing an increase in traffic via LinkedIn through our web analytics tools.
