Liberty Mutual: Paying it Forward Again (sex isn’t the only thing that sells)

by SocialPMChick on June 23, 2010 · 0 comments

Over a year ago, Liberty Mutual came out with a TV spot that demonstrated the meaning of “Paying it Forward.”  I just loved it!   I shared that video on one of my first blog posts, and it now lives on it’s own tab (above).

Just this week, I saw a new Liberty Mutual TV spot – same great theme – invoked the same great feeling.  I give kudos to this insurance company for beautiful and meaningful TV ads.  In an era where sex sells all, this is so refreshing!  Every time it comes on, I do stop what I’m doing, even if just for that 30 seconds, and it makes me think about little things I can do for other people.

Here’s the new TV ad:

When you’re out and about, just be cognizant of your surroundings.  You may have the opportunity to pay-it-forward in some small way.  You never know when something little will have such a huge impact.

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