This past weekend I watched the movie Rudy, a true story set in the 1960′s about the life of Daniel “Rudy” Ruettiger and how hardwork and perseverance has it rewards. This story has been on my mind these past several days.
Rudy sets off to accomplish the goal of getting into Notre Dame and getting on the football team. Semester after semester he applies and reapplies only to keep being turned down. He works his grades, reapplies until one day he’s accepted. He of course then goes on to make it on the practice team for the Fighting Irish.
This heartwarming story reminds me that this attitude of hardwork and perseverance should be applied to all we do. I’ve been asking myself if I truly work that hard and push forward to be the best that I can be.
Often times when orienting a new customer on the ins-and-outs of internet marketing and social media there is much education that takes place. The biggest misconception: I have a website there for I should instantly be selling my product! Well not exactly…
Much like “Rudy”, marketing your website takes hard work and perseverance. As Rudy did, we must work and rework certain techniques to get your website optimized, indexed, and full of relevant content! True marketing of a website is not a ‘once and done’ thing that you pay someone $500 for and you’re all set. It’s an ongoing process of proven techniques that are quite effective if you work them properly.
Some of the ingredients of your marketing plan may include things like: search optimization, content development and optimization, social media marketing, online press releases, opt-in email campaigns, sponsored link (or Pay-Per-Click) campaigns.
The few things listed above only scratch the surface of what goes into an effective marketing plan for a website, but those things are worked and reworked some more, eventually those results will pay off – and much like Rudy’s success – your site will begin to convert.
Remember that it won’t happen overnight, and that you need to put the work in. You get out what you put in. Get yourself partnered with a seasoned internet marketer who can look at your site from all angles and put together a plan and work WITH you.
So I leave you with this. When marketing your online presence – do it with patience & perseverance! (The Rudy Factor!)
Some recent posts on the ins-and-outs of internet marketing:
- Internet Marketing. Piece of Cake?
- Define Your Website With Content.
- Does Your Website Have Static Cling?
- And my personal favorite: Flash Bulb Moments
How do you apply the Rudy Factor to your professional life?
